The Franchisee In 2020, M.H. Alshaya Co., the P.F. Chang’s international franchisee in the Middle East, operating multiple units across the UAE and Qatar, needed to adapt quickly as dining habits shifted due to the pandemic. While P.F. Chang’s was already popular for its upscale Asian cuisine and experiential dining, the franchisee struggled to maintain…
The Brand Founded in 1975, Chili’s Grill & Bar has become one of the most recognizable casual dining franchises in the world, with over 1,600 locations across the United States and international markets. Known for its bold Tex-Mex flavors, family-friendly vibe, and iconic Baby Back Ribs, Chili’s has consistently reinvented itself to remain relevant in…
The Brand Founded in 1988, Outback Steakhouse has grown into a global casual dining leader, known for its bold flavors, signature Bloomin’ Onion appetizer, and warm Australian-themed hospitality. With over 1,000 locations worldwide, the brand has established itself as a household name in the steakhouse category. The Challenge Despite strong brand recognition, Outback Steakhouse faced…